WxWorx Founder Recognized by American Meteorological Society with Distinguished Applied Meteorology Award Print
February 11, 2009

WxWorx, part of the Baron Group of Companies, today announced that Founder and CEO Robert “Bob” O. Baron received the American Meteorological Society’s Award for Outstanding Contribution to the Advance of Applied Meteorology. Recognizing his long history of innovations, which have successfully alerted the public to threats from tornadoes and other significant weather events, the award was presented at the American Meteorological Society’s 89th Annual Banquet and Awards Ceremony on January 14, 2009.


During the ceremony, Baron was commended for his lifelong commitment to applied meteorology through the advancement of leading weather detection and analysis technology.  “I am incredibly honored to receive this award,” said Bob Baron. “Continuous weather innovation in both our products and services has always been my principal focus,” he added.

In addition to advanced Doppler weather radars, high-resolution weather data and user-friendly weather display systems, the Baron Companies developed a breakthrough technology that delivers live weather data to tens of thousands of customers in the aviation and marine industries branded as XM WX Satellite Weather. Committed to accurate and timely weather, WxWorx is the data provider for XM WX Satellite Weather and supplies hardware and software consumer-driven solutions for pilots and mariners.

Most recently, the company developed Threat Matrix™ technology utilized by XM NavWeather™, the first real-time, personalized weather tracking service for GPS navigation that provides critical live weather information to motorists, inland boaters and outdoorsmen through products developed by Acura, Toyota, Humminbird and Bushnell.

After a dozen years on air as Chief Meteorologist, Bob Baron founded Baron Services in 1990. A proud graduate of the University of Tennessee, he is a long-standing member of the American Meteorological Society (AMS) and in 1982, earned the AMS Television Seal of Approval (#281). Most recently, Ernst & Young honored Mr. Baron with the Entrepreneur Of The Year® 2008 Award in the technology category for the Southeast Region. The award honors the most outstanding entrepreneur of a technology-based company in the states of Alabama, Tennessee and Georgia.

This isn’t the first time Bob Baron has been recognized for his outstanding achievements in meteorology. In 2006, he was selected as a private-sector advisor on the U.S. Delegation to the World Meteorological Organization’s Fifteenth Congress. As one of only two private sector consultants from the United States invited to attend, he brought a non-governmental perspective on meteorology and weather forecasting to the WMO, which is responsible for making recommendations regarding global weather and environmental concerns.

In October 2007, through a partnership with L-3 Communications, the Baron Company was awarded a $43 million contract by NOAA’s National Weather Service (NWS) to upgrade the entire NEXRAD network to dual-polarization capability. Under the contract, which was awarded based on the best technological solution and overall value, Baron Services will provide design, development and production for a comprehensive system-wide upgrade of the 171 NWS, Federal Aviation Administration (FAA) and Department of Defense (DOD) NEXRAD radars.

The NEXRAD upgrade will include converting the radars to dual-polarization Doppler capability, technology that will significantly enhance the Weather Service’s ability to specifically identify and accurately measure precipitation. This capability will aid in saving lives by enabling meteorologists to predict severe weather effects, such as flash floods and winter precipitation, more precisely than before.

About WxWorx

WxWorx is the exclusive weather data provider for award-winning XM WX Satellite Weather, a trusted information source for professional pilots and mariners. Founded by Meteorologists in 2002, the company supplies both hardware and software solutions for onboard weather to the aviation, marine, and emergency management industries. An affiliate of weather analysis and technology pioneer Baron Services, WxWorx employs many of the same patented capabilities used in the broadcast television industry for severe weather tracking and forecasting. With offices in Huntsville, Ala., and Melbourne, Fla., WxWorx continues to lead the satellite delivered weather revolution.